As a business or a brand, it’s important that you be on Instagram. Instagram is an indispensable marketing tool. It lets you do many things which are beneficial to your brand. These include building brand awareness, reaching new customers and consolidating your loyalty base alongside many others.
If you’re looking to market your brand and reach a wider audience, Instagram should be one of your topmost considerations. With 800 million registered users and more than 300 million daily users, what better can you do than to tap into these essential numbers?
Ever since its launch in 2010, Instagram has offered a viable marketing platform to brands all over the world. They (brands), have tapped into its lucrative user base to be able to sell their products and services. Just here in the United States alone, brands have access to more than 77 million users nationally. The U.S. currently makes for about 20 percent of Instagram users globally.